ABOUT ME

I'm Juliana, but please call me Juju. For 15 years, I've helped teams take messy, unclear spaces and turn them into real products and services. Not just slide decks.

Most people pause when a project feels ambiguous. Those tend to be my starting points. Through experimentation and systems thinking, I help you see the whole system, and find the bet inside it. Then we move fast. And because I build with your team rather than around them, the work lasts long after I leave.

I don't specialize in one industry. I've worked across multiple of them. What my clients share is a high-stakes moment: they need to make a big decision, and being wrong is expensive.

Alongside design and strategy, I write The Edge of Now, a newsletter about the shifts reshaping our world, and the psychotechnologies that are shifting with them: what we believe, how we behave, what we’re willing to want. I also coach leaders who need clarity for themselves, not just their projects.

I called my practice Unfluence for a reason. In a world obsessed with influence, unfluence is about stepping back and seeing clearly.